{"id":20065,"date":"2021-12-23T11:57:28","date_gmt":"2021-12-23T10:57:28","guid":{"rendered":"https:\/\/www.thebrokernews.ch\/about-us\/"},"modified":"2026-01-08T07:54:02","modified_gmt":"2026-01-08T06:54:02","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.thebrokernews.ch\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-align-center has-medium-font-size\"><br><strong>We are the clever minds behind the online magazine &#8220;<em>thebrokernews<\/em>&#8220;.<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center mb-0 is-layout-flex wp-container-core-columns-is-layout-384241b8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center mb-0 is-layout-flex wp-container-core-columns-is-layout-384241b8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center p-md-5 ps-md-0 order-2 order-md-1 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"binci-heeb\">Binci Heeb (Editor-in-Chief\/Publisher)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"binci-text\">Binci Heeb&#8217;s long career as a journalist BR includes positions such as editor-in-chief of thebroker for four years and the purchase of the platform. She has continued as editor-in-chief and publisher since January 1, 2025 under the new name <em>thebrokernews<\/em>. She was previously head of the online editorial team at Radio Basel and co-founder and co-editor-in-chief of barfi.ch. Before that, she worked as a member of the Board of Directors of Drehort AG on the production of an unrealized documentary film about the lives of Emil and Niccel Steinberger. In addition to her passion for media, Binci Heeb loves AI, contemporary art, museum visits and literature. At weekends you can meet her on long walks with her dog.     <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M: binci.heeb@thebrokernews.ch<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T. 079-353.08.00<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center order-1 order-md-2 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/thebrokernews.ch\/wp-content\/uploads\/2022\/02\/binci-heeb-thebroker-1024x560.jpg\" alt=\"\" class=\"wp-image-10343\" srcset=\"https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2022\/02\/binci-heeb-thebroker-1024x560.jpg 1024w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2022\/02\/binci-heeb-thebroker-300x164.jpg 300w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2022\/02\/binci-heeb-thebroker-768x420.jpg 768w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2022\/02\/binci-heeb-thebroker-1536x840.jpg 1536w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2022\/02\/binci-heeb-thebroker.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Eric Lefebvre<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our columnist is an executive leader, author, and advisor with extensive experience in business, insurance, and management. He combines an engineering background with a financial MBA to understand how businesses truly work\u2014from their underlying mechanics and economic realities to human behaviour and organisational dynamics. He has written several books on business, insurance, management, and psychology, blending structured, analytical thinking with a deep interest in decision-making, power, and incentives.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2026\/01\/26_06_26_03-Eric-Lefebvre-1-1024x682.jpeg\" alt=\"\" class=\"wp-image-25275\" srcset=\"https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2026\/01\/26_06_26_03-Eric-Lefebvre-1-1024x682.jpeg 1024w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2026\/01\/26_06_26_03-Eric-Lefebvre-1-300x200.jpeg 300w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2026\/01\/26_06_26_03-Eric-Lefebvre-1-768x512.jpeg 768w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2026\/01\/26_06_26_03-Eric-Lefebvre-1.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside his writing, he supports management teams through periods of transformation, helping them navigate complexity, sharpen strategic choices, and align execution with long-term value creation. His work is driven by clarity, intellectual honesty, and a systemic view of organisations. Outside his professional activities, he maintains a strong interest in literature, ideas, and the impact of technology, particularly AI, on organisations and society.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M: <a href=\"mailto:lefeberic@yahoo.com\">lefeberic@yahoo.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T: +41 79 719 84 41<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-384241b8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-384241b8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Am\u00e9lie Beauregard (editor)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As a passionate student of linguistics and literature, Am\u00e9lie Beauregard is interested in language and its use. She is also particularly interested in environmental topics, which she can deepen in her geography studies. In her free time, she enjoys pursuing her literary interests or can be found in nature with her dog &#8211; whether hiking, jogging or lingering.    <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thebrokernews.ch\/wp-content\/uploads\/2023\/06\/Bewerbungsfoto_gruen2-1024x683.jpg\" alt=\"\" class=\"wp-image-13173\" srcset=\"https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2023\/06\/Bewerbungsfoto_gruen2-1024x683.jpg 1024w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2023\/06\/Bewerbungsfoto_gruen2-300x200.jpg 300w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2023\/06\/Bewerbungsfoto_gruen2-768x512.jpg 768w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2023\/06\/Bewerbungsfoto_gruen2-1536x1024.jpg 1536w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2023\/06\/Bewerbungsfoto_gruen2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-384241b8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-384241b8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2024\/12\/Sheepy-2-1024x768.jpg\" alt=\"\" class=\"wp-image-16833\" srcset=\"https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2024\/12\/Sheepy-2-1024x768.jpg 1024w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2024\/12\/Sheepy-2-300x225.jpg 300w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2024\/12\/Sheepy-2-768x576.jpg 768w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2024\/12\/Sheepy-2-1536x1152.jpg 1536w, https:\/\/www.thebrokernews.ch\/wp-content\/uploads\/2024\/12\/Sheepy-2.jpg 2016w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column p-md-5 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"jurg-bosshardt\">Sheepy (office dog)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Border collie Sheepy has the important task of always ensuring a pleasant working atmosphere. His calmness has an extremely positive effect on the editor-in-chief. When it&#8217;s time to eat and go for a walk in the woods, he alerts his owner, who tends to forget the time while she&#8217;s working.    <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-384241b8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We are the clever minds behind the online magazine &#8220;thebrokernews&#8220;. Binci Heeb (Editor-in-Chief\/Publisher) Binci Heeb&#8217;s long career as a journalist BR includes positions such as editor-in-chief of thebroker for four [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-20065","page","type-page","status-publish","hentry"],"acf":[],"ticketed":false,"_links":{"self":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/pages\/20065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/comments?post=20065"}],"version-history":[{"count":8,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/pages\/20065\/revisions"}],"predecessor-version":[{"id":25281,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/pages\/20065\/revisions\/25281"}],"wp:attachment":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/media?parent=20065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}