{"id":30188,"date":"2026-08-05T09:56:02","date_gmt":"2026-08-05T07:56:02","guid":{"rendered":"https:\/\/www.thebrokernews.ch\/visana-acquires-simpego-pax-sells-majority-stake\/"},"modified":"2026-08-05T10:09:55","modified_gmt":"2026-08-05T08:09:55","slug":"visana-acquires-simpego-pax-sells-majority","status":"publish","type":"post","link":"https:\/\/www.thebrokernews.ch\/en\/visana-acquires-simpego-pax-sells-majority\/","title":{"rendered":"Visana Acquires simpego: Pax Sells Majority Stake"},"content":{"rendered":"
Pax: In the future, the online business will be operated exclusively under its own brand.<\/span><\/div>\n\n\n\n

The online insurance company simpego is changing hands: Pax Holding is divesting its 61.33 percent majority stake and selling it to Visana Allgemeine Versicherungen AG. The minority shareholders, including Bayerische, are also following suit and transferring their shares to Visana. <\/strong><\/p>\n\n\n\n

For Simpego<\/a>, the change in ownership marks the next step in its development. As part of a Swiss multi-line insurance group, the online insurance company, founded in 2016, is expected to be able to further expand its market position. Simpego, originally launched as Dextra Versicherungen AG, generated a gross premium volume of CHF 55.27 million in 2025 and is now one of Switzerland\u2019s top ten motor vehicle insurers. Its product offerings include online policies for home contents, pet, liability, assistance, travel, property, and motor vehicle insurance.<\/p>\n\n\n\n

Continuity for Customers and Employees<\/strong><\/h6>\n\n\n\n

Existing contracts and services will remain unchanged, and business will continue as usual. Nothing will change for the approximately 75 employees at the location, and their jobs will be preserved. According to the press release, Pax, as the cooperative-based majority shareholder, has deliberately advocated for this outcome. The parties have agreed not to disclose the purchase price or other contractual details; the transaction is subject to approval by FINMA. <\/p>\n\n\n\n

Martin Gr\u00e4fer, CEO of Bayerische, describes the handover as a new chapter for simpego and emphasizes that the company has been able to help shape its development from the very beginning.<\/p>\n\n\n\n

Pax Consolidates Its Online Business Under Its Own Brand<\/strong><\/h6>\n\n\n\n

For Pax<\/a>, the sale is part of a broader strategic plan: In the future, the online business will be operated exclusively under its own brand, while the company focuses on profitable growth in its core business of pension planning. CEO Peter Kappeler points out that, with its new owner, simpego is in a better position to expand its market share in the property and casualty insurance business.<\/p>\n\n\n\n

Pax had already paved the way for this: By the end of 2023, the subsidiary Creadi had been fully integrated, and its pension platform, EmmaLife, was transferred to Pax\u2019s own online offering. In doing so, Pax consolidated its innovation and digital expertise into a single business unit. This move is now being consistently carried forward with the sale of simpego. <\/p>\n\n\n\n

See also: Pax Donates Emergency Aid to Mark Its 150th Anniversary<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The online insurance company simpego is changing hands: Pax Holding is divesting its 61.33 percent majority stake and selling it to Visana Allgemeine Versicherungen AG. The minority shareholders, including Bayerische, […]<\/p>\n","protected":false},"author":2,"featured_media":29172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[5100,5134],"tags":[9242,14248,14250,14249,7389,14247],"class_list":["post-30188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current","category-general","tag-continuity","tag-majority-stake","tag-online-business","tag-online-insurer","tag-pax-en","tag-visana","ownarticle"],"acf":[],"cc_featured_image_caption":{"caption_text":"Pax: In the future, the online business will be operated exclusively under its own brand.","source_text":"","source_url":""},"_links":{"self":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/posts\/30188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/comments?post=30188"}],"version-history":[{"count":2,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/posts\/30188\/revisions"}],"predecessor-version":[{"id":30191,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/posts\/30188\/revisions\/30191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/media\/29172"}],"wp:attachment":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/media?parent=30188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/categories?post=30188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/tags?post=30188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}