{"id":30231,"date":"2026-08-17T04:00:00","date_gmt":"2026-08-17T02:00:00","guid":{"rendered":"https:\/\/www.thebrokernews.ch\/?p=30231"},"modified":"2026-08-11T11:43:46","modified_gmt":"2026-08-11T09:43:46","slug":"linta-by-neutrass-when-the-process-thinks","status":"publish","type":"post","link":"https:\/\/www.thebrokernews.ch\/en\/linta-by-neutrass-when-the-process-thinks\/","title":{"rendered":"LINTA by Neutrass: When the Process Thinks"},"content":{"rendered":"
LINTA: Pascal Walthert, CEO and owner of Neutrass AG, approaches digital transformation from the inside out.<\/span><\/div>\n\n

How a Swiss broker software provider approaches digital transformation from the inside out, what LINTA has to do with it, and why automation without judgment is not a solution.<\/strong><\/p>\n\n

It all began with a simple realization: The existing software solutions weren\u2019t enough, and buying a new one didn\u2019t necessarily mean doing the right thing. So, about five years ago, the team led by Pascal Walthert, CEO and owner of Neutrass AG<\/a>, developed its own solution\u2014not as a CRM replacement, but as a process-based system that maps out the entire day-to-day operations of a brokerage firm within a single, internally regulated workflow. LINTA has been successfully in use at Neutrass since 2025 and will, of course, be made available to all brokers who are interested.<\/p>\n\n

The name LINTA, derived from Old High German, is no coincidence but rather a tribute: It is named after the village linden tree, which formed the center of a village and served as a gathering place for exchanging news in earlier times. The linden tree symbolizes not only strength, but also growth and sustainability. Today, LINTA is a platform with over 130 active processes, a relational database architecture, and a design principle rooted in traditional industry: the ERP concept, which is still largely unestablished in the insurance industry. <\/p>\n\n

Process Instead of a Click<\/strong><\/h6>\n\n

David Frick, a Neutrass in-house developer at Omegasoft<\/a>, demonstrated what sets LINTA apart from traditional systems during a presentation to various insurers in Rotkreuz. The tool is not just a user interface, but the underlying logic. Every task\u2014whether it\u2019s a change of address, policy processing, or a claims case\u2014is not initiated manually but is controlled by a predefined process. Instead of seeing a blank form, the employee sees a process step: what needs to be done next, who did what and when, and what comes next. <\/p>\n\n

That sounds like control, but it\u2019s really more about taking the pressure off. After all, when you know where you stand in the process, you no longer have to search. And searching takes time\u2014more than most systems have ever admitted. <\/p>\n\n

\n
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David Frick Presents the LINTA Software in Rotkreuz<\/figcaption><\/figure>\n\n\n\n
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Pascal Walthert and some of the many insurers in attendance<\/figcaption><\/figure>\n<\/figure>\n\n
Excitement in the hall<\/strong><\/h6>\n\n

The response from the insurers in attendance left no doubt that a nerve had been struck. Amid questions about the system architecture, appreciative comments were heard time and again, and many attendees lingered on the screens longer than a mere courtesy visit would have warranted. Following the presentation, we heard that the company had received numerous positive responses, some of which already expressed concrete interest in deeper collaboration. The fact that a broker of this size could showcase such a sophisticated in-house development clearly commanded respect in the room, and to be honest: even our editorial team left Rotkreuz with a certain sense of excitement. When a process actually thinks for itself, rather than just managing forms, that\u2019s rarely the norm in this industry. <\/p>\n\n

Redundancy as the Enemy<\/strong><\/h6>\n\n

A key principle of the architecture is the avoidance of redundancy. Each field exists only once, each data record is stored only once, and every change is documented in a history row\u2014without any special programming effort\u2014simply because a history entry is automatically created for each save operation. It is possible to trace who did what in which process at any time, even years later, even if the person in question has long since left the company. <\/p>\n\n

This has consequences for data quality, compliance, and the trust that customers must place in a software solution before entrusting it with their finances.<\/p>\n\n

Automation with a Sense of Proportion<\/strong><\/h6>\n\n

Technically, LINTA has long been capable of fully automating many processes: nightly runs for reminders and commission settlements, automated email sending, and process initiation without human intervention. And yet, the team has made a conscious decision to keep a human in the loop for now. <\/p>\n\n

The reason is not technical immaturity, but practical experience: If you automate too soon, you lose sight of what the system is actually doing. Only when processes are running smoothly, and employees understand and trust the system, does full automation make sense. This isn\u2019t hesitation\u2014it\u2019s a method. <\/p>\n\n

AI as an assistant, not as a decision-maker<\/strong><\/h6>\n\n

This principle becomes particularly clear when discussing AI. LINTA integrates an AI assistant named \u201cOptimus Lintus,\u201d which provides support for complex processes such as address changes involving multiple policies and insurance companies. It is complemented by \u201cGandalf,\u201d the help function built into LINTA that guides users through processes directly within the system. Optimus Lintus doesn\u2019t give incorrect answers because clear limits have been set for it: If a question is too complex\u2014for example, whether a newly purchased dog is covered under an existing liability insurance policy\u2014it simply states this and explains why it cannot provide an answer. <\/p>\n\n

That is the key difference from a Large Language Model (LLM), which generates probabilities and occasionally comes up with answers like \u201ctwo plus two equals five.\u201d Not because AI is fundamentally wrong, but because, without a controlled database and clear boundaries, it is simply too dangerous in areas such as insurance consulting. <\/p>\n\n

The ecosystem is growing<\/strong><\/h6>\n\n

LINTA isn\u2019t alone. An ecosystem of partners and interfaces is taking shape around the core platform, all of which can be accessed immediately via any API: a document management system, a tool for converting premium invoices from PDF to XML, a digital mail service, and an Ecohub connection. A customer app with a claims reporting feature and push notifications is currently in development. The philosophy behind it is simple: any interface is welcome, as long as it benefits the customer. <\/p>\n\n

What is consistently avoided in this process is ideology. No tower that looks in only one direction. No blanket rejection of technology on principle. And no digitalization that ultimately creates more work than before. <\/p>\n\n

Binci Heeb<\/p>\n\n

See also: Neutrass AG Appoints Edith M\u00fcller Loretz to Its Board of Directors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How a Swiss broker software provider approaches digital transformation from the inside out, what LINTA has to do with it, and why automation without judgment is not a solution. It […]<\/p>\n","protected":false},"author":2,"featured_media":30230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[5100,5134],"tags":[12216,14326,5289,6121,6046,5392,8979,14327,14324,14325,14323,14328,14329,5455],"class_list":["post-30231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current","category-general","tag-assistant","tag-broker-software","tag-compliance-en","tag-decision-maker","tag-digitization","tag-ecosystem-en","tag-enemy","tag-judgment-2","tag-linta","tag-neutrass","tag-neutrass-ag","tag-presentation","tag-redundancy","tag-trust-en","ownarticle"],"acf":[],"cc_featured_image_caption":{"caption_text":"LINTA: Pascal Walthert, CEO and owner of Neutrass AG, approaches digital transformation from the inside out.","source_text":"","source_url":""},"_links":{"self":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/posts\/30231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/comments?post=30231"}],"version-history":[{"count":3,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/posts\/30231\/revisions"}],"predecessor-version":[{"id":30326,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/posts\/30231\/revisions\/30326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/media\/30230"}],"wp:attachment":[{"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/media?parent=30231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/categories?post=30231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrokernews.ch\/en\/wp-json\/wp\/v2\/tags?post=30231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}