Sinistar: How an insurtech is turning relocation into a strategic advantage for insurers

The insurance industry is facing huge challenges in 2025: Whether new technological innovations or newly emerging risks, both are shaking up old structures. But one thing remains unchanged: The key role of claims management as the heart of the insurance business. Sinistar, an up-and-coming insurtech from Canada, is tackling precisely this issue and turning a long-neglected topic into a strategic competitive advantage for insurers.

The figures speak for themselves. 78 percent of policyholders in Switzerland, 73 percent in Germany and 75 percent in France continue to regard efficient claims management as the most important component over the entire term of their policy. Two thirds stated that dissatisfaction with claims handling was enough to make them switch insurers.

The willingness to switch providers in the event of dissatisfaction in the event of a claim is the same in all three countries, which is why two thirds (66 percent) of policyholders state that they would switch to another provider in the event of a negative claims settlement.

This is where Sinistar comes in – with a solution that is perfect for insurers.

The origin of an idea

The story of Sinistar begins in 2017 with a house fire. Alexis Vertefeuille (founder and CEO of Sinistar), 19 years old and a law student at the time, helps the mother of a friend who needs a new home temporarily. As he had a furnished apartment available himself, he organized the accommodation without further ado – quickly, unbureaucratically and humanely.

This experience shows him that insurers have a lot of catching up to do when it comes to transitional accommodation. So Vertefeuille founded Sinistar with the clear mission of professionally managing this critical phase for insured persons.

Tailor-made solution for insurers

Unlike platforms such as Airbnb, Sinistar is aimed exclusively at insurers. The company offers a comprehensive ecosystem for claims management: smart matching of affected persons and accommodation, a verified network of furnished apartments and integrated logistics and support services. Claims managers can use the platform to quickly organize suitable temporary accommodation and thus significantly improve customer satisfaction.

In North America, Sinistar has already gained numerous large insurers as partners. The company is now expanding into Europe, particularly France, Germany and Switzerland.

What makes Sinistar special

In addition to pure accommodation brokerage, Sinistar places particular emphasis on service quality and innovation:

• Digital platform: Insurers receive real-time access to available properties, including contract management and payment processing.
• Speed and flexibility: Predefined processes allow those affected to be relocated within a few hours.
• Transparency and reporting: Insurers have an overview of costs and service quality at all times.
• Sustainability: Sinistar pays attention to the sustainable operation of its real estate partners and promotes ecological standards.

Insurers can use sinistar.ch not only to handle individual cases, but also to develop long-term strategies for customer retention in the event of a claim. True to the motto: If you are there for your customers in a crisis, you create trust – and that is worth its weight in gold in the competitive insurance market.

With its innovative approach, Sinistar is redefining temporary accommodation – no longer as a stopgap solution, but as a key strategic lever for insurers who focus on customer satisfaction and loyalty.

Binci Heeb

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