The future of the insurance industry: The Swiss Insurance Association SIA on the way to the 2025-2028 strategy

The Swiss Insurance Association (SIA), which represents the interests of its members at both national and international level as the voice of the private insurance industry, has something to celebrate in 2025, as it was founded by 21 insurers on December 14, 1900. That was 125 years ago. With a clear strategy for the years 2025-2028, the SIA is doing everything it can to create optimal conditions for future business activities and to emphasize the economic importance of private insurance to the public.

The SIA is committed to protecting the interests of its member companies and giving them a strong, unified voice. Over the next four years, the association will set strategic priorities in order to proactively tackle the challenges and opportunities facing the industry. In doing so, it will not only develop principles, standards and positions, but also seek dialog with relevant stakeholders and form alliances that contribute to the sustainable development of the private insurance industry.

The motto “Risk solidarity for a strong Swiss society and economy” embodies the essence of the insurance industry. This solidarity not only strengthens the financial security of policyholders, but also the economy as a whole. In a dynamic market that is constantly evolving, the SIA plans to contribute its expertise to relevant discussions and influence regulatory and supervisory developments that affect the industry.

Strategic priorities for sustainable success

Five key issues that concern the SVV:

1. Optimal framework conditions: The SIA fights for a liberal economic environment that strengthens Switzerland as a financial and insurance location. Monopolies and state advantages are vehemently opposed in order to ensure equal opportunities for all players in the market.
2. Appropriate regulation: Balanced regulation is the key to the industry’s innovative strength. The SIA is pushing for realistic requirements that do justice to the specific business models of insurers and wants to achieve a balance between consumer protection and operational capacity.
3. Strengthening vocational training: Competitiveness depends crucially on well-trained specialists. The SIA actively cooperates with educational institutions to develop future-proof job profiles and increase the attractiveness of career opportunities in the insurance industry.
4. Ensure insurability: The association is working hard to ensure that even high-risk areas such as cyber risks and natural disasters remain insurable. The SIA aims to support the financial viability of such risks through innovative insurance solutions and preventive measures.
5. Contribution to society: In addition to purely economic considerations, the SIA also sees it as its duty to contribute to solving social challenges and actively promote sustainable developments.

The SIA is more than just an industry association. It is an active shaper that is passionately committed to the concerns of the private insurance industry. With its 2025-2028 strategy, the SIA wants to ensure that the insurance industry not only remains an economic factor, but also an important partner for social development. The future is promising, and it will be interesting to see how the implementation of these strategic goals will shape the industry.

In a series of articles and interviews to mark the SIA’s 125th anniversary, thebrokernews is following the association throughout the year. In the next article, we look at the beginnings of the SIA.

Binci Heeb

Read also: Supplementary health insurance – SIA warns of benefit cuts due to lack of contracts