Broker Panel Switzerland 2025: More relevance, more impact – and real impetus for practice

In a market that is changing rapidly due to digitalization, a shortage of specialists and increasing competitive pressure, insurance brokers in Switzerland are more in demand than ever. As key figures at the interface between customers and insurers, they not only shape market shares, but also customer satisfaction and innovation. But who actually listens to the brokers?

The Broker Panel Switzerland 2025 gives brokers precisely this voice: differentiated, well-founded and practical. The broad-based industry study shows where insurers really excel, where there are problems – and how the industry can continue to develop strategically.

From statistics to strategy: Why your participation counts

The participation rate has fallen in recent years – a clear signal. Many brokers felt that the study was not useful enough and that the survey was too long. This criticism was taken on board: In collaboration with La Bella Consulting, the market research institute ValueQuest has revised the questionnaire and strategically realigned it. For the first time, this year’s study specifically addresses current challenges and future topics in the broker market – from digitalization and interface problems to cooperation with insurers and the shortage of specialists.

Concrete added value: how participating brokers benefit

The results of the broker-centric part of the study will be presented in an online event on August 28, 2025, including classification, discussion and recommendations for action. Participating brokers will not only receive well-founded market analyses, but also concrete impulses for their own strategic development.

Whether digital interface management, efficient claims processes or customer-oriented services – the feedback from the panel provides tangible benchmarks that go beyond individual experiences.

Digitalization with pitfalls – and opportunities

A central topic of the study is digital cooperation between brokers and insurers. The reality shows: What is often considered “digital” turns out in practice to be PDF attachments sent by email. Media disruptions, duplicate data entry and outdated interfaces slow down efficiency in day-to-day business. The Broker Panel reveals where technical connectivity works today – and where insurers still need to catch up.

Take part now – and actively shape the industry

The Broker Panel Switzerland is more than just a study – it is a strategic tool for anyone who wants to play an active role in shaping the Swiss insurance market. Participation is online, anonymous and takes around 20 minutes. As a small thank you, you will receive a donation, wine or a voucher – but the real benefit lies in the transfer of knowledge.

👉 Take part here now:

The future of Swiss insurance broking starts with a click. Those who join in will make the difference – for themselves, for their customers and for the industry.

Binci Heeb

Read also: Why traditional insurance broker business models are no longer sufficient in the corporate sector