Paul the Insurer 26: Broker as 360° advisor – More than just an intermediary

Brokers were once ridiculed and underestimated as the “wine and dine group”. Today, they are central architects of risk management with a portfolio that goes far beyond traditional insurance brokerage. Paul the Insurer shows why brokers today are empaths, strategists and bridge builders between risks, health, wealth and talent and why young talents find a future with meaning and diversity here.

Just a few decades ago, brokers were seen as aggressive competition for insurance agents, and reinsurers saw them primarily as networking professionals. Today, their profile has changed fundamentally. International brokerage houses are positioning themselves as central navigation points for companies when it comes to risks, provision and securing the future.

Their core task remains risk management, i.e. advising on risk financing and insurance instruments. But their role no longer ends there.

Health, wealth and talent solutions: The expanded playing field

Brokers have consistently expanded their range of services:

• Health solutions: Supporting companies to improve the health, well-being and productivity of their employees while controlling costs.
• Wealth solutions: Advice on optimizing investment results and financial stability, both institutionally and individually.
• Talent solutions: Developing HR and talent strategies that make organizations resilient and fit for the future.

Brokers have long since become interdisciplinary consultants whose impact extends far beyond the insurance market.

Insurance consulting as a profession with depth

Paul the Insurer describes the industry as fascinatingly diverse, ideal for young people looking for a career that combines economic, social and human responsibility. Those who work in insurance consulting combine disciplines such as: Mathematics, Psychology, Economics, Medicine, Finance or Geology.

This diversity not only opens up intellectual breadth, but also professional meaningfulness.

Why empathy is becoming a success factor

Technical expertise is important, but not enough. Brokers and advisors are only successful if they understand people: their concerns, goals, priorities and risk awareness.

Empathy is not a “soft skill”, but the foundation of every consultation. It creates trust and thus also the basis for effective risk and pension strategies.

Insurance consulting shapes the future

Insurance has long been more than just selling policies. It is the ability to make risks visible, build resilience and enable companies and people to shape the future.

Binci Heeb

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Read also: Paul the Insurer 25: Rethinking risk management – get out of your comfort zone!