Simplifai strengthens Management Board and accelerates AI innovation for the insurance industry

With the appointment of Noel Hamill and Nils Thomas Lien, Simplifai expands its Management Board and focuses on growth, innovation and international expansion in the field of agentic AI for claims settlement until 2026.

Simplifai, a leading insurtech provider from Oslo, has appointed two experienced executives, Noel Hamill and Nils Thomas Lien, to its Board of Directors. With their global technology and investment expertise, the company is focusing on a future-oriented go-to-market strategy. CEO Artem Gonchakov sees the appointments as a decisive step towards strengthening governance and driving international expansion.

Noel Hamill: Market expansion and branding

Noel Hamill has over 20 years of experience in building and scaling technology-driven companies. Most recently, he led the international expansion as Global CMO at parcelLab. Hamill is an expert in SaaS, AI and brand development and will be responsible for the global positioning and strategic market expansion of Agentic AI for insurance claims at Simplifai.

Nils Thomas Lien: Governance and growth strategy

Investor and strategy expert Nils Thomas Lien will take on key tasks in the further development of Simplifai’s financial strategy and business development. With his experience in transformation, value-creating governance and capital development, he brings new impetus for sustainable corporate growth.

Restructured Management Board with industry leaders

Ronald Kasteel was previously appointed Chairman of the Board of Simplifai. The combination of his extensive market knowledge with Hamill’s and Lien’s commitment is ideal to make Simplifai the preferred provider of AI solutions for insurers. Artem Gonchakov, previously a member of the Management Board, will now focus fully on operational execution and customer success as CEO.

Simplifai: Paving the way for automated insurance claims

As a pioneer in Agentic AI, Simplifai is transforming full claims settlement through intelligent automation with human control and a strong growth strategy for 2026. The solutions are already being used in leading insurance companies in Europe and North America.