The Future of the Insurance Industry: The Swiss Insurance Association (SIA) on the Road to its 2025–2028 strategy

The Swiss Insurance Association (SIA), which represents the interests of its members as the voice of the private insurance industry at both the national and international level, has something to celebrate in 2025, because it was founded on 14 December 1900 by 21 insurers. That was 125 years ago. With a clear strategy for the years 2025–2028, the SIA is doing everything it can to create optimal conditions for future business activities and to emphasise the economic importance of private insurance to the public.

The SIA is committed to protecting the interests of its member companies and giving them a strong, unified voice. Over the next four years, the association will set strategic priorities to proactively address the challenges and opportunities facing the industry. In doing so, it will not only develop principles, standards and positions, but will also seek dialogue with relevant stakeholders and form alliances that contribute to the sustainable development of the private insurance industry.

The motto ‘Risk solidarity for a strong Swiss society and economy’ embodies the essence of the insurance industry. This solidarity not only strengthens the financial security of the insured, but also the economy as a whole. In a dynamic and constantly evolving market, the SIA plans to contribute its expertise to relevant discussions in a targeted manner and to influence regulatory and supervisory developments that affect the industry.

Strategic priorities for sustainable success

Five key issues for the SIA:

1. Optimal framework conditions: The SIA fights for a liberal economic environment that strengthens Switzerland as a financial and insurance centre. It takes a strong stand against monopolies and state advantages in order to ensure equal opportunities for all market players.
2. Appropriate regulation: Balanced regulation is key to the industry’s innovative strength. The SIA is pushing for realistic requirements that do justice to the specific business models of insurers and would like to achieve a balance between consumer protection and operational capacity.
3. Strengthening vocational training: The insurance industry’s competitiveness depends crucially on well-trained specialists. The SIA is actively cooperating with educational institutions to develop future-proof job profiles and to enhance the attractiveness of career opportunities in the insurance industry.
4. Securing insurability: The association is working hard to ensure that even high-risk areas such as cyber risks and natural disasters remain insurable. The SIA aims to support the financial viability of such risks through innovative insurance solutions and preventive measures.
5. Contribution to society: Beyond purely economic considerations, the SIA also sees itself as having a duty to help solve social challenges and actively promote sustainable development.

In this respect, the SIA is more than just an industry association. It is an active shaper that passionately advocates for the concerns of the private insurance industry. With its 2025–2028 strategy, the SIA aims to ensure that the insurance industry not only remains an economic factor, but also an important partner for social development. The future is promising, and it will be interesting to see how the implementation of these strategic goals will shape the industry.

In a series of articles and interviews to mark the SIA’s 125th anniversary, thebrokernews will accompany the association throughout the year. In the next article, we will look at the beginnings of the SIA.

Binci Heeb

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