The threat of cyber attacks continues to grow and is changing faster than many companies can react. New attack methods, automated attempts at deception and the use of artificial intelligence are further exacerbating the situation. This is precisely where the joint webinar from thebrokernews, La Bella Consulting and Selution comes in: It provides orientation in an increasingly complex risk environment and shows what is important now.
Cyber attacks are no longer a marginal phenomenon. Companies of all sizes are confronted with increasingly sophisticated attacks. Hackers are acting professionally, using automated tools and continuously adapting their methods. The current focus is particularly on phishing variants, ransomware attacks and attempts at deception, which are becoming increasingly credible thanks to the use of AI.
The webinar specifically addresses these developments and asks how the risk has changed in recent months and what this means in concrete terms for brokers, insurers and companies. Because one thing is clear: anyone who does not understand the current threat situation can hardly protect themselves effectively against it.
From the perspective of an affected person
Mario Trusgnach, lecturer and internship supervisor at the University of Applied Sciences for Business & Informatics Winterthur FSWI, talks first-hand about his experiences as a victim of cyber criminals.
Practical insight into protective measures
Melisa Burzic, Account Manager at Selution, will show in the webinar how companies can strengthen their cyber resilience in a targeted manner. The focus is not on abstract theory, but on a clearly structured, practical overview. Participants will gain insights into the typical approaches of attackers and learn how to recognize and fend them off at an early stage.
Particular emphasis is placed on concrete recommendations for action. Which measures make sense? How can you realistically assess your own security level? And what priorities should be set depending on the size and structure of the company? The webinar provides answers that can be applied directly in practice.
Tools for customer dialog
A key added value is aimed specifically at brokers. In addition to a deeper understanding of the risks, they receive best practices and checklists that can be used directly in advisory discussions. This not only makes cyber security easier to understand, but also more tangible – both for brokers and their clients.
In customer dialog in particular, there is often uncertainty: where does sensible prevention begin and where does it end? The webinar provides a structured basis for classifying risks and discussing specific solutions.
Artificial intelligence as a risk and an opportunity
The role of artificial intelligence brings an additional dynamic to the topic. On the one hand, it enables attackers to use new forms of deception, such as deepfakes or automated social engineering attacks. On the other hand, it also opens up new possibilities in defense, such as the early detection of threats.
This area of tension is deliberately addressed in the webinar. The aim is to convey a differentiated picture: AI is neither exclusively a risk nor a pure solution, but a tool whose impact depends on how it is used.
Interactive and sustainably available
After the presentation, participants have the opportunity to ask questions directly in the chat. The presentation documents will also be made available on request and should offer additional added value for anyone who would like to delve deeper into the topic.
Cyber security as a management task
With this webinar, thebrokernews, La Bella Consulting and Selution are sending out a clear signal: Cyber security is no longer a purely technical issue. It is a central component of modern corporate management and risk prevention.
Those who understand current developments and take targeted action can not only minimize risks, but also create trust among customers, partners and within their own company. This webinar provides the necessary basis for this.
Binci Heeb
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