We are the clever minds behind the online magazine “thebrokernews“.
Binci Heeb (Editor-in-Chief/Publisher)
Binci Heeb’s long career as a journalist BR includes positions such as editor-in-chief of thebroker for four years and the purchase of the platform. She has continued as editor-in-chief and publisher since January 1, 2025 under the new name thebrokernews. She was previously head of the online editorial team at Radio Basel and co-founder and co-editor-in-chief of barfi.ch. Before that, she worked as a member of the Board of Directors of Drehort AG on the production of an unrealized documentary film about the lives of Emil and Niccel Steinberger. In addition to her passion for media, Binci Heeb loves AI, contemporary art, museum visits and literature. At weekends you can meet her on long walks with her dog.
M: binci.heeb@thebrokernews.ch
T. 079-353.08.00
Eric Lefebvre
Our columnist is an executive leader, author, and advisor with extensive experience in business, insurance, and management. He combines an engineering background with a financial MBA to understand how businesses truly work—from their underlying mechanics and economic realities to human behaviour and organisational dynamics. He has written several books on business, insurance, management, and psychology, blending structured, analytical thinking with a deep interest in decision-making, power, and incentives.
Alongside his writing, he supports management teams through periods of transformation, helping them navigate complexity, sharpen strategic choices, and align execution with long-term value creation. His work is driven by clarity, intellectual honesty, and a systemic view of organisations. Outside his professional activities, he maintains a strong interest in literature, ideas, and the impact of technology, particularly AI, on organisations and society.
T: +41 79 719 84 41
Amélie Beauregard (editor)
As a passionate student of linguistics and literature, Amélie Beauregard is interested in language and its use. She is also particularly interested in environmental topics, which she can deepen in her geography studies. In her free time, she enjoys pursuing her literary interests or can be found in nature with her dog – whether hiking, jogging or lingering.
Sheepy (office dog)
Border collie Sheepy has the important task of always ensuring a pleasant working atmosphere. His calmness has an extremely positive effect on the editor-in-chief. When it’s time to eat and go for a walk in the woods, he alerts his owner, who tends to forget the time while she’s working.